Promoting Your Freelance Writing Business Face to Face

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Tell Them What You Do!

Well, that was embarrassing.  I shake my head as I contemplate my failed attempt at describing my writing business. I had just bumped into a long-lost friend at the mall and she asked what I what I was doing these days.

“I’m a freelance writer,” I replied with confidence.
“Really, so what do you write?”
Here’s where I dropped the ball.  “I um, write articles . . . and blog posts.”
“Oh,” she said. “What’s a blog?” (I know; my friend needs to get out more.)

Don’t Miss Opportunities

Luckily, in this case, my lackluster response wasn’t a big deal, but it could have been. What if my acquaintance had been a potential employer, or the friend of someone who was looking for a freelancer. I’d have missed the boat. Here’s the thing about being a writer – word of mouth is important. And that day, my mouth wasn’t working.

So why did I stumble over my job description? Because I usually rely on my resume – that perfectly choreographed depiction of my best writing self.  Ideally, I don’t have to describe what I do, I simply link potential clients to my website, and shining examples of my craft pop up on the screen.

Unfortunately, we can’t always rely on a remote interaction, or a written version of our abilities. Occasionally, even in this high-tech world, we need to talk to real people and promote ourselves face to face. Fortunately, this is not as frightening as it sounds if you give it some thought ahead of time. Continue reading

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